Sample set, ten graphics
Social graphics
Built on the same system as the site, so the feed and the landing page look like one practice. Every canvas below is real size: 1080 × 1080 for square, 1080 × 1350 for portrait. Nothing here shows a patient, a result, or a before-and-after.
Morgan Aesthetic Medicine
Restraint is the hardest thing to buy.
Anyone can sell you more. A physician-led practice tells you what not to do.
Caption: Most practices are paid to add. We are paid to assess. Which is why the most common recommendation here is a smaller plan than the one you walked in expecting.
Save this
The seven questions to ask any aesthetic practice
Including the two most clinics would rather you did not.
Caption: Who performs the treatment. Who wrote the plan. What happens if it goes wrong. Four more inside. Save this before your next consultation, wherever you have it.
Our standards
We do not run flash sales.
Prices are the same in January as in June. A treatment that needs a countdown to make sense was never the right treatment.
Caption: Seasonal promotions train patients to wait. We would rather you came when your plan says to, not when our calendar does.
How it works
Four minutes,
then forty-five.
- 1A four-minute assessment, online
- 2Forty-five minutes with the physician
- 3A written, priced plan you take home
Caption: No treatment is booked on the day of a first assessment. You decide at home, with the plan in front of you.
Commonly assumed
Pigmentation is one problem.
Assumed
All dark patches respond to laser and light.
Actually
Several distinct causes. Some worsen under light. Which one you have decides the treatment.
Caption: This is why the assessment comes first. Treating the wrong cause of pigmentation can set you back a year.
Dr. Alex Morgan
“I would rather lose the booking than do the wrong treatment well.”
Medical director · Board-certified dermatologist
Caption: Some weeks the right answer is a different treatment, a different specialty, or nothing at all. You will hear that plainly, and the assessment is still yours to keep.
Honest recovery
What downtime actually looks like.
- 1Day 1 to 2 · visible redness, swelling
- 3Day 3 to 5 · texture change, peeling
- 7Day 7 · presentable, still healing
Resurfacing, illustrative. Yours is set at examination.
Caption: We will move a treatment rather than let you go into an event unprepared. Every appointment carries its expected recovery in writing before you book it.
Who this practice is for
People who want the plan before the procedure.
If you want the cheapest syringe in Scottsdale, we are honestly not it.
Caption: Naming who we are not for is the fastest way to be useful to the people we are. Note: stock image, not a patient. No result implied.
You asked
“What if you don't think I need treatment?”
Then that is the plan, and it is written down like any other. It happens most weeks.
Caption: Nobody here is paid commission on treatment. That one structural fact changes what gets recommended more than any promise could.
Book an assessment
Forty-five minutes. A written plan. $150, credited.
Credited in full against any treatment booked within 90 days.
Caption: The fee is what makes it a medical appointment rather than a sales one. Credited in full if you go ahead within ninety days, and yours to keep if you do not.
How the set is built to run
Ratio. Four educational or standards posts to every one conversion post. The category is saturated with offers and starved of straight answers, which is exactly the gap this practice already occupies.
Cadence. Three posts a week is enough. Two carousels a month carry the saving and sharing; the rest are single cards.
Sourced from what exists. Nine of these ten come straight from copy already written for the website: the standards section, the FAQ, the guides, and Dr. Morgan's own line. Nothing was invented for social, which is why the voice holds.
Compliance, built in. No before-and-after imagery. No patient photography. No testimonials. No outcome claims. No discount. Every figure is either an offer term or labelled illustrative.
Handover. These become editable templates so the front desk can produce the weekly cards without a designer. The two rules that stay locked are the palette and the ban list.
One flag. Graphic 8 uses a stock portrait to represent the audience. It is captioned as stock and implies no result. For a live account, confirm the practice is comfortable with any human face in the feed, given it publishes no patient photography.